Too often people say “I don’t care” and their actions reflect that stance. We’d like to try to help flip that narrative to the basic stance of “I do care”. We thought about creating a collection of garments with the words “care” or “help” or “volunteer” or “donate”, but we opted to go more subtle.
We created a new collection featuring basic garment identifiers and called it the Salamander Basics Collection. It features a hooded sweatshirt that says “hoodie”, a crew neck sweatshirt that says "crew" and a t-shirt that says “tee”. Pretty basic right? We hope that by wearing one or seeing someone else wear one, it prompts you to do one of those basic actions of caring.
10% of the proceeds from sales of the Salamander Basics collection will be donated to various charities.